Business
Cake Business Startup Guide
A practical framework to starting a home-based Cake Business from scratch. Developed after mentoring dozens of cake makers globally, this guide provides useful insights to avoid common pitfalls and build a profitable and fulfilling cake business
Cake Pricing Fundamentals
Feeling stuck not knowing how to price your cakes or overwhelmed by the numbers? This self-paced online training is perfect for helping home bakers of all levels understand pricing, financials, identifying costs, setting up systems and invoicing.
Essential Email Responses
Get my complete collection of beautifully-written essential email response templates, tailor it to your business and start saving precious hours each day.
Cake Business Contracts & Forms Templates
Greatly enhance your customers’ experience and create a secure and formulated method of documenting orders, invoices and forms with these industry-proven Cake Business Templates.
Cake Tasting & Consultation Guide
Comprehensive guide on how to plan and implement Cake Tastings and consultations to suit your unique cake business model.
Cake Photography Basics
Take your cake photos from zero to hero with this in-depth series focusing on all things cake photography. Gain confidence and know-how in capturing eye-catching photos that make people sit up and take notice of your work.
Finding Your Niche & Ideal Client
If you're struggling to secure cake orders, the most important strategy you need is to understand your niche and identify your ideal clients. This workshop will take you through the steps of understanding your unique selling point, standing out from the competition and connecting with your dream clients.
Instagram Essentials for Cake Business
Learn how to harness the power of Instagram to connect and attract new clients and followers to your work. In this Instagram 101 Foundations workshop, Amanda will show you her method for writing an attractive and clear bio, creating posts and building an Instagram grid that causes people to grow into loyal followers and paying clients.
Social Media Organic Growth Strategies
How does one grow a following through free, organic means? This workshop replay will uncover strategies to help you grow your Facebook and Instagram platforms and reach a wider group of social media users and methods for future growth. This workshop is the perfect follow up training for 'Instagram Essentials for Cake Business'.
Finding the Right 'Cake Business Model'
A cake business model is the foundational structure of how your business sells and provides products to your clients. Understanding that there are multiple ways to structure your model will help you create a business that stands out from the competition, grows in profitability and goes the distance.
Instagram Content & Captions guide
Taking the guesswork out of knowing what to post on Instagram with this time-saving guide that contains 30 Instagram content ideas and 10 done-for-you captions.
Digital Media Kit for Cake Business
This collection of fully editable cake business templates is a definite way to give you business a professional edge. Consisting of a Flavour Menu, Price Guide, Invoice, 2-Sided Cake Care/Thank You cards and Invoice, these elegant templates will help create an elevated, seamless experience for your clients.
Grow with Instagram Reels
Join Amanda Lee for a Live Training on how to leverage the power of Instagram Reels and short form video on social media to attract, engage and grow your cake decorating following.
Facebook Ads Guide for Cake Businesses
Learn how to market your cake creations using the power of paid Facebook Ads. Curated specifically for cake business owners, this no-fluff instructional will show you how to set up a Business Manager account and go on to create your own targeted Facebook Ads to reach your ideal clients to grow your cake sales.
How to Teach Cake Classes
Have you ever dreamt of teaching cake classes, but felt unsure about how to make it happen? This in-depth online training with Guest Instructor Amber from Cake With Amber uncovers all the nuts and bolts behind teaching cake classes.
Growing a Wedding Cake Businesss
Join Amanda as she goes behind-the-scenes of a real-life award-winning cake studio, uncovering what it takes to build, run and grow a high-end wedding cake business. In this documentary style training, we visit the commercial studio and kitchen of Lyon’s Den Cakes, the brainchild of featured guest instructor Terresia Welch to learn about specialising in the wedding niche, managing clients’ experience, marketing strategies and expanding into a commercial studio.
Menu Planning & Flavour Pairing
This workshop replay covers the fundamentals of planning a cohesive and delectable cake or dessert menu. From knowing where to start, to concocting new combinations, to– this class will equip you with the knowledge to build and fine tune your sweet spread offering.
Outsourcing & Hiring Staff
This training will teach you how to start outsourcing and hiring staff in your cake business to achieve greater efficiency and longevity. You’ll learn all-important topics like where to find the right people, different ways you can outsource tasks, discovering the best fit for your business, training new employees, managing a team and so much more.
50 Marketing Ideas to Supercharge Cake Sales
If you're struggling to sell cakes and get more orders, then this comprehensive guide full of proven marketing strategies will help you land cake clients (even if you've got no prior sales experience). Take charge of your cake business and get access to tried-and-true marketing strategies, specifically tailored for bakers and cake makers
Time Management & Cake Schedule
Stressed out and juggling a busy schedule? This cake scheduling guide will help you streamline your baking processes and know exactly how to allocate time for all the must-do asks involved in running a cake making operation from home. Get organised and experience greater time efficiency in kitchen.
Leveraging Markets to Reach Your Income Goals
This Guest Instructor workshop by local market veteran Shanti Wilby will teach you everything you need to know about successfully selling at MARKETS (even if you’ve never done it before). Shanti from ‘From the Wild’ will share her secrets on how to select the right market for your business, what to prepare beforehand, the nuts and bold to pricing, marketing, sales and best practices for market day
Seasonal Product Launch Guide
Ever wanted to take advantage of seasonal occasions and create a bespoke product offering to boost your sales? From Easter bunny chocolates in March, Valentine bouquets in February, bespoke Christmas desserts in December.. This guide will show you how to create, market and sell a seasonal product offering: from idea to launch.
Balancing Family Life & Cake Biz
In this Live workshop replay, multi-award winning cake instructor Cas shares her personal experience navigating the delicate balance between being a wife, mother, cake business owner, and content creator. Learn from one of the most recognisable names in the cake industry and gain inspiration, practical advice, and community support as we navigate the beautiful chaos of family life and cake business together.
